How Digital Marketing Companies Are Helping Businesses Stay Relevant Online

The advent of the internet has opened up novel vistas for doing business. As per a survey, India will have around 500 million internet users by 2017. This creates a fascinating opportunity for businesses to sell their services and products to a growing population of internet users.

The internet has brought along with it newer ways of marketing. Obviously, traditional marketing or outbound marketing methodologies that use TV and radio ads, banners, hoardings, and print ads in newspapers, magazines, brochures, and other marketing collateral, do not work on the internet.

You can also choose the best digital marketing company in Langley at www.firstpagemarketing.com/digital-marketing-langley/.

Image Source: Google

Inbound or online marketing is marketing on the internet or in the digital sphere. It takes into consideration things like page rankings in search engine searches, advertising on search engines, banner ads on other websites, marketing on social media, etc. These marketing campaigns are highly focused and target exactly the audience that a particular business wants to serve ads to.

The need to market products and services on the internet has given rise to a new industry – the internet marketing industry. Digital marketing companies in India provide comprehensive digital marketing services for businesses.

They usually employ a specialist team of domain experts in search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), and social media optimization (SMO).